|
Example of Value Chain Ranking Grid
If one desires to give more weight to particular criteria, then a weighted ranking system can be established. In this system, one could assign, for example, a weighted value of 3 to the
Unmet Market Demand criterion. If Unmet Market Demand is rated with a 4 (out of 5), for example, then its weighted score would be 12 (rating of 4 multiplied by the weight of 3).
| CRITERIA |
WEIGHT |
DAIRY |
GREEN
BEANS |
CRAFTS |
|
|
Rating |
Score |
Rating |
Score |
Rating |
Score |
| Competitiveness |
| Unmet Market Demand |
3 |
4 |
12 |
4 |
12 |
3 |
9 |
| Market Growth |
3 |
4 |
12 |
3 |
9 |
3 |
9 |
| Potential to Differentiate from Competitors |
1 |
3 |
3 |
2 |
2 |
3 |
3 |
| Targeting |
| Potential number of
beneficiaries |
3 |
3 |
9 |
4 |
12 |
2 |
6 |
| Potential increase in
rural incomes |
1 |
2 |
2 |
2 |
2 |
3 |
3 |
| Enabling Environment |
| Favorable Business
Environment |
1 |
3 |
3 |
2 |
2 |
4 |
4 |
 |
| TOTAL WEIGHTED SCORE |
60 |
|
41 |
|
39 |
|
34 |
|
[maximum score] |
|
|
|
|
|
|
| Rating:
1=Poor, 2=Fair, 3=Good, 4=Very Good, 5=Excellent |
|
